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  1. IA Advantage Blog
  2.  » The Power Move That Will Reshape the IA Channel

The Power Move That Will Reshape the IA Channel

TrustedChoice.com has joined the Momentum AMP to redefine lead generation, lifecycle visibility, and AI-powered tools for independent agents—on one unified platform.
Published: June 24, 2025
Michael Lebor and Chip Bacciocco

We’re excited to share that TrustedChoice.com is now part of the Momentum AMP family!

In this video, Chip Bacciocco, CEO of TrustedChoice.com, and Michael Lebor, CEO of Momentum, sit down in Milwaukee to discuss the why behind the partnership—and more importantly, what it means for the future of independent insurance agents.

Together, we’re delivering the first end-to-end platform built specifically for independent agencies. From high-intent referrals to policy management, AI-powered automation, and renewal workflows—this is not just an upgrade. It’s a game changer.

✨Highlights from the video:

  • The vision behind the merger—and how it’s been years in the making
  • How agencies will benefit from a full lifecycle platform
  • What changes (and what stays the same) for Big “I” members and non-members alike
  • Our commitment to seamless integration and agent empowerment
  • The role AI plays in building the “big boy tech” agents have been asking for

Watch now to hear directly from the leaders shaping the future of independent insurance distribution.

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