We Drive Independent Agent Success

Here’s our story

TrustedChoice.com is the premier digital marketing platform for independent insurance agents—connecting them with high-intent insurance shoppers through smart technology, deep industry expertise, and a commitment to independent agency success.

Now a proud part of the Momentum family, we’re scaling our impact and accelerating innovation to help agents compete and win in a digital-first marketplace. From lead generation and SEO to visibility tools and data-driven strategy, our Advantage platform equips agents with everything they need to grow their business online.

Our journey began in partnership with the Independent Insurance Agents & Brokers of America (the Big “I”), with a mission to strengthen the independent agency system. That spirit remains central to who we are, even as we expand and evolve.

Through constant research, SEO refinement, and insurance buyer data gathering, our determination to deliver digital handshakes has attracted over 42 million insurance shopper opportunities for the independent insurance agent channel since 2013.

Today, TrustedChoice.com is more than a directory—it’s a growth engine. Backed by Momentum and built specifically for independent agencies, we’re helping agents thrive in the modern insurance landscape—one connection at a time.

The future is independent. And we’re building it together.

Some of our accreditations

We’re honored to have received a long list of incredible awards, certifications and great reviews including:

Meet our leaders

With years of dedication to the insurance industry, the experience of our team is what helps us deliver the award-winning products and services we do.